How Social Is Too Social?

In a recent blog post on 33charts.com Bryan Vartabedian, MD raises an interesting question: “How many places can you live?” These days chances are the biggest part of your online activity happens on social media sites. You check Facebook and click on the Youtube videos shared by your friends (or by random people you accidentally have on Facebook) and after finding the video extremely funny/interesting/inspirational you decide to post it on Twitter.

Let’s just say you also blog and you would like to keep up with the comments of readers of your posts. You also keep reading about Google+ so you decide to join to see what all the fuss is about. Before you know it you spend long hours sitting in front of the computer trying to find your way out of the great mess of information. Then when you finally build up enough courage to tear yourself apart from the computer to leave your house, you turn to your smartphone. And the whole circle starts again.

Is this really the purpose of social media? To create addicted people staring at a screen all day? I don’t think so. Using social sites should be beneficial on a daily basis not result in digital mess around you. The real quality of this era is being selective. To be able to decide what information to pay attention to and what to ignore. This way we could organize the fine chaos we see online every day. Social media and more and more mobile applications are supposed to help us filter information and find out easier what is relevant, new and deserves attention.

With so many social platforms you have to make choices. One doesn’t have to use all the applications and social platforms out there. It is better to use a few effectively than to get lost in the social sphere. Especially if there is a lot at stake. Let’s just say you are a physician actively using social media. For a healthcare professional social media is a lot more than a fun way to spend time in the evening. In this case social media is a great tool with countless possibilities to connect with fellow doctors, get informed and stay relevant in the rapidly changing medical field. But social media is also a potential source of danger – for privacy (yours and patients’) and for reputation.

The possibilities given by social media are too big to pass on them. But that fact doesn’t make the pitfalls go away. That is why everyone has to decide: how social is too social? A social media presence is too much if it can’t be monitored and controlled. You can’t keep your eyes on Facebook, Twitter, blogs and comments, Youtube, Google+ and different online communities all the time. There is only 24 hours in a day. If you want to use social media effectively to connect with people you want to connect with, to access useful information that you want to access and if during the process you would like to monitor and control your online presence, you have to be selective. And decide for yourself how social is too social.

(Source: 33charts.com)

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