The Social Fight For Pharma

The social fight for pharma companies has begun. As part of the never-ending rivalry between the social media giants, Facebook and Google, one of them is quick to realize what the other one missed out on. And while I stated numerous times that in my opinion Facebook “forcing” pharma to communicate is actually a good thing and doesn’t mean a big change, it gave a reason to a lot of people to start comparing the relationship of Google and Facebook with pharma.

Since Google made it possible for companies to decide what suggested videos appear on their corporate Youtube channels the score is 1-0 in favor of Google according to most pharma marketers. A lot of them only see the actions and not the consequences. They see that Google gives them more freedom on Youtube, while Facebook is introducing new restrictions.

But will full control and no communication stand against monitored conversation and active engagement? I doubt it. Sure, it is nice to oversee what kind of videos are suggested on your channel, but you can do that with Facebook ads as well. And picking the company you are in online is not the same as having the option to turn off the social aspect of a site. One is understandable, one is totally against the basic idea of social media.

So painting Google as the good parent, who gives you freedom, while making Facebook seem like the strict, evil one is nowhere near fair. Even comparing the two actions (allowing selected suggestions and turning on comments) is like comparing apples and oranges. And while people like to keep score and watch the social media moguls compete we should remember that maybe it is not worth to compromise the essence of being social to gain more traffic or an industry’s support.

(Source: ePharma Summit Blog)

Leave a comment

4 Comments

  1. I have not got much time, but want to say this is great. Have you got any other links you would recommend?

    Reply
    • h2online

       /  November 15, 2011

      Hi Joe, thank you for the feedback! I’m glad you like the blog! For more links and interesting articles, please check out out Twitter feed at @H2Ohu!

      Have a great day!

      Reply
    • Thanks for contirbtinug. It’s helped me understand the issues.

      Reply
      • h2online

         /  January 20, 2012

        Thank you for your comment, I’m glad you liked the post!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: