The vast majority of physicians today are digitally active, accessing multiple devices and networks as part of their day-to-day activities. Physicians are increasingly interested in video and social media for personal and professional use. These trends have numerous implications about what pharma cannot miss in creating its marketing plans.
- According to recent studies 72% of physicians use social media sites for personal and professional reasons. Based on current trends 81% of doctors will own a smartphone by the end of 2012.
- 73% of physicians use their smartphones to search content online while 55% of them use mobile apps.
- 35% of physicians said they think tablets are a useful tool for pharma reps. According to their answers they find presentations a lot more effective when carried out with the help of a tablet device.
- Online videos are also more and more popular among physicians. 82% of them prefer video content on WebMD while 50-50% of them watch videos on pharma websites and YouTube as well.
(Source: publicishealthware.com)
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Rakotozafy Bruno (@BruRakoto)
/ January 25, 2013Hello,
Healthcare sector definitely needs to go digital. By the way that kind of infographic for delivering a health/medical message is really efficient.
Some players like http://www.healthcareinfographics.com have understood it.
Bruno