Digital Pharma Europe In Tweets

The Digital Pharma Europe conference has come to an end with the 3rd day focusing on everything mobile. Tablets, apps and their role in healthcare were the main topic of discussion.

During the three-day conference participants shared more than 700 tweets commenting on the presentations and sharing their own take on different subject. You can see the top tweets and other analytics here. Make sure to read the full transcript as well.

Digital Pharma Europe – Day 2 In Tweets

The second day of Digital Pharma Europe brought interesting discussions and questions crucial to the pharma industry. The conversation also continued online about topics like social media crisis management, digital marketing, ROI and communicating with physicians. Top tweets were shared by @LionelREICHARDT, @drpenzesjanos,@gaborgyand @urigoren.

Check out the analytics and the complete Twitter feed and don’t forget to join the discussion!

Digital Pharma Europe – Day 1 In Tweets

The first day of the Digital Pharma Europe conference has come and gone and it was a day full of inspiring presentations and conversations indeed. Luckily the discussion took part not only in the conference rooms but on Twitter as well.

The top tweets were shared by @LionelREICHARDT, @urigoren, @drpenzesjanos, @dawidge and @gaborgy. Participants shared 210 tweets throughout the day. For more statistics, click here. You can also read the complete transcript here.

Make sure to check out tomorrow’s program and tune in on Twitter to follow the conversation!

Twitter And Some Surprising Numbers

It was always clear that although Twitter has around 175 million users only a relatively small portion of that user base is actually active. Still the infographic below presents some interesting data. The research that involved 500 Twitter users show what influences people when using the social site and for what reason do they usually follow brands.

Here are the results that I found particularly surprising:

  • Most of the respondents (64%) use Twitter.com for accessing their account. This wouldn’t be interesting in case of any other social site. But with third-party applications like Tweetdeck and Hootsuit offering more user-friendly options than the actual Twitter platform, I found this especially surprising.
  • It looks like Twitter is getting built up by its users. Creating an account and following users are both based on suggestions from others with 33% of respondents admittedly joining Twitter and 69% of them starting to follow others after suggestions from friends.
  • Most respondents follow 1 to 5 brands mainly for discounts. Only 47% of them follow companies because of interesting content and even less, 30% turn to Twitter for customer service. Contests, which are considered as popular tools to build a stronger following, are not so effective either. Only 48% of respondents follow brands to participate in a contest.

Check out the other findings below:

(Source: Mashable.com)

Physician’s Online Reputation In The Era Of Empowered Patients

As patients get more and more empowered, bumps in healthcare appear – quickly and often. And the damage done to a physicians reputation is not just spreading from mouth to mouth. Today the tools are way more effective. In fact: make your patients wait longer than usual and your mistake can end up on CNN.com. And I’m not even exaggerating.

In a recent article published on the news site we can read about a familiar situation: waiting for an appointment at the doctor’s office. According to the article Elaine Farstad (now clearly an empowered patient) did the same. And some. After waiting for two hours for an appointment that never happened, she decided to send a bill to her doctor for the hours wasted in the waiting room. The surprising part is – she received a check from her physician.

But in this situation, her doctor could’ve lost a lot more than a 100 dollars. His good reputation. Patients have very effective tools on their fingertips. No one could stop an upset patient who didn’t receive care because of ridiculous lines in front of the doctor’s office. And no one can stop a patient who spent hours and hours waiting for an appointment that lasted about 15 minutes. No one can stop them from using their voice and letting others know. Never was it this easy to spread the word around about bad service or bad care. You can write an article about it, or a blog post. Even a status update on Facebook or a message on Twitter could reach hundreds of people. Hundreds of future patients who will most likely look for other physicians.

The articles published recently didn’t name the doctors, didn’t ruin their reputations just yet. But it’s not going to be long before people start creating Facebook pages protesting against insufficient care, tweeting about insanely long hours of waiting and starting forum topics on where not to go if you want sufficient, quality care.

The article mentioned before is not a raging rant against all physicians. It also states that sometimes things occur. You can’t make it to the office on time. We all have been there: a snowstorm, a sick toddler, an accident. In these cases doctors have to make sure they have a flexible system that can manage unexpected situations like these.

Additionally, these posts and articles prove the need for physicians to closely monitor their online reputation. If you are not online, you can’t defend yourself or address issues patients may mention on the web. If your not comfortable in the online era, your practice could end up on CNN.com and you would be the last one to know about it. Of course, patients can share their positive experiences as well. This case also calls for participation. Engaging online and acknowledging positive feedback can be a great way to emphasize a good online reputation.

(Source: CNN.com)