Digital media and healthcare providers

There is a lot of data available on how physicians perceive and use digital technologies like the web or social media for finding health-related information. But how do their perceptions and use patterns compare to other providers like nurses and pharmacists? The infographic below analyses the question on hand.

According to a recent survey the same ratio of doctors, nurses and pharmacists (85%) turn to digital sources for healthcare information. There are definite differences tho when it comes to using mobile devices for gathering information.

An interesting finding of the survey is that physicians trust digital sources – websites, mobile sources and social media platforms – the most out of the three groups. Nurses and pharmacists see these as less reliable information sources.

According to the study 40-50% of the time physicians used digital tools for professional purposes while nurses turned to these more often for other reasons. Pharmacists turned to digital solutions for healthcare-related reasons the most.

 

(Source: Path of the Blue Eye)

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1 Comment

  1. I think innovation is a prerequisite for not just the field of healthcare but any other field. This article covers some very relevant and useful points. This is a very informative article as I was not aware of how much importance does the digital world hold in information related to the field of healthcare. Thank you so much for sharing this write up!

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